Forum takeover
NORDIC BUSINESS FORUM
HELSINKI | 2019
DIRECTING
ART DIRECTION
EDITING
MUSIC PRODUCTION
PERFORMANCE
A SURPRISING CALL FOR REFLECTION
Audiovisual performance at the Nordic Business Forum
With prestigious speakers such as Barack Obama, George Clooney, Malala Yousafzai, Steve Wozniak, and many others, the Nordic Business Forum has become Europe’s largest event dedicated to business and leadership.
My goal was to surprise the audience with a completely unexpected performance, simulating an intrusion into the room by me. I ultimately took control of the “hijacked” screen to perform a live piece, accompanied by audio and visuals from around the world.
CONCEPT
This interlude, as surprising as it was bold, created a striking contrast with the tone of the conferences, while prompting reflection on the issues being faced across today’s world.
Through this performance, I aimed to disrupt the conventional framework of the event, offering an emotionally resonant moment—a call for awareness in an increasingly information-saturated world. It was a moment of reflection, as intense as it was unexpected.
